Bring what you have. Meet who you'll face.
A LinkedIn URL, a company site, a CV, a product sheet, even a half-sentence note — the builder researches it into the person on the other end of the call.
Free minutes on sign-up, no card.
Sofia Bergman
Head of Procurement · NordPay
“You’ve got ten minutes — I remember your demos run long.”
The opening line — shaped by your note.
The research
The realism comes from the research.
Not stored trivia — ammunition. Every source you feed it comes back at you mid-call, at the worst possible moment.
“Compliance will want SOC 2 before we even book a demo.”
nordpay.com
“And I know your Growth tier caps API calls — so, about that.”
product-sheet.pdf
“Ten minutes. I remember your demos.”
“met at SaaStock…”
Follow the wires — every line she says traces back to something you gave her.
The recipes
Different calls, different ingredients.
The builder doesn't care what shape your prep takes — it cares what the scenario needs. Feed it the right pieces and the right counterpart walks in.
Cold call
She objects against your actual pricing — not a generic one.
Job interview
The interviewer probes your CV's gaps for this exact role.
Vendor negotiation
He quotes the renewal clause back at you.
FAQ
Questions, answered.
What can I feed the persona builder?
URLs (a LinkedIn profile, a company website, a job posting), documents (a CV, a product sheet, a contract), and plain notes — anything you'd brief a colleague with before the real call.
What does the research actually produce?
A counterpart who knows their world before you say a word: their role and company, their likely priorities and objections, and an opening line in their own voice — with sources kept on the persona, so you can see where each piece came from.
Do different scenarios use different inputs?
That's the point — a cold call wants your prospect's LinkedIn plus your own product sheet, a job interview wants your CV plus the posting, a vendor negotiation wants the contract. The builder turns whatever combination you give it into the right counterpart.
Can I edit what the research builds?
Everything — the opening line, the background, the difficulty. And when things change on their side, one click re-researches the persona from its sources.
Do personas speak other languages?
Yes — a persona carries its own opening per language, phrased in its own voice rather than translated, across the ten supported languages.
What if I have nothing to paste?
A library of ready counterparts ships with every scenario — building from your own sources is the upgrade, not the requirement.
Your hardest callis one URL away.
Build them before the real call — and let them say no to you first.
Build a personaPractice makes it perfect — free minutes on sign-up, no card.