Sales & Revenue Enablement

Cold calls, discovery, closing — the craft of moving revenue.

What Is an ICP in Sales? Definition, Example, How to Use It

ICP stands for ideal customer profile. What it means in sales, how it differs from a buyer persona, a full worked example, and what it changes on the call.

October 13, 2026

Reading about it is a start.Now go practice it.

Run a live roleplay, get scored, and do the thing the article describes — with a counterpart that pushes back.

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